How Long Should it Take to Write a Blog Post?

by Patti on March 28, 2011

in B2B Marketing, Blog Training, blogging

Earlier this week I read Mel Robbins‘ blog post “It’s All About the Gear,” which got me thinking about my own experience with blogging. Technically, I’ve been blogging for four years, but to me, I still feel like a novice. While I too struggle with many blogging challenges (ie. finding the time, organizing my thoughts, “having the right gear”, etc.), I always found that once I get started, finishing the blog post is relatively quick. Now remember, I don’t always go back and double check my grammar, or rewrite sentences that “bother” me. I just publish the post as is.

I did make the mistake once of editing a blog post after it was published to Twitter because I thought it was too harsh, but now I don’t really care who’s feelings get hurt, I just write what I want.

Why do I do this? Well, in the past I did find that it would take me forever to finish a post because I was treating the act of writing the post like writing a paper in college. I would struggle to find the right words, stress over grammar and paragraph length, and just basically get wound up in the details. Now, I just go with the flow. I may not ever be an award winning blogger because of this strategy, however, I feel that I get my point across and teach people a thing or two in the process.

So, back to the topic of this post: How long should it take to write a blog post? My answer to you is: Less than an hour.

Yes, that’s right…. less than an hour. In my opinion, if a blog post takes you longer than an hour to write… it’s not the topic you should be writing about. Now, I’m not talking about those posts where you’re reviewing a product or thought leadership posts, or a topic that requires research – obviously, those will take longer than an hour.

But for your everyday, run of the mill blog post…. like this one, less than an hour will suffice.

Now, if you follow Chris Brogan, you may have heard of his 20 minute plan (or the Pomodoro method – think tomato, not apple… LOL). He mentions that in 20 minutes you could complete a blog post, or  get “half way there.” He is correct. OK, he’s Chris and he can spit out a blog post in his sleep, but his statement is correct.

I find that if I’m struggling to write a post, it’s either A. not a topic I know 100%, or B. I’m too concerned over the details.

The moral of post is…. stop endlessly trying to be perfect and just write a damn blog post! And remember, practice makes perfect. The next time you write a blog post, challenge yourself to write it in under one hour. I know you can do it!

PS. This post took 27 minutes total.

  • Wayne Lamarre

    Hi Patti,

    Great Post. I think you are absolutely right, especially your observation when you are struggling to write a post, either you don’t know the topic well enough or are too concerned with the details.

    I’ve also found that where you write matters. A quiet room with just you and your laptop can be much more productive (and quicker) than in the living room with the kids, family or tv to distract you.

    Happy Blogging

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